The Frank C. Ortis Art Gallery, located in Pembroke Pines, Florida, is one of the most esteemed galleries within the area. It allows residents and community members to interact with and experience art within their daily lives. The gallery needed a more modern brand identity to convey its contemporary vision and mission. A new brand identity that can clearly communicate and bring correlation to the gallery’s goals, and mission while remaining true to their aesthetics and taste, and will attract new visitors while maintaining their current audience. I created a type-based solution and wordmark that would be easily recognizable.
